More and more travellers are seeking experiences that allow them to get to know a destination from an authentic perspective. Against this backdrop, cultural tourism has become a great opportunity to discover the richness and diversity of the African continent.
Africa It is home to more than a hundred sites inscribed on the UNESCO World Heritage List, including the Pyramids of Giza, Gorée Island, the rock-hewn churches of Lalibela, the historic town of Stone Town and the Mapungubwe Cultural Landscape.
Much more than just historical heritage
The continent’s appeal goes beyond its monuments. Museums, centres of art Contemporary attractions, traditional markets, culinary tours and cultural festivals offer an insight into the identity of each region and bring visitors closer to local communities.
Music, crafts, fashion and gastronomy also showcase a creative and ever-evolving continent, where tradition and innovation coexist.
A driving force for sustainable development
UNESCO maintains that cultural heritage can drive sustainable development, create jobs in sectors such as tourism, crafts and the creative industries, and contribute to the well-being of local communities.
Ultimately, cultural tourism offers a more intimate and enriching way to discover Africa. As well as showcasing its heritage, it helps to support local communities and highlights a diverse, creative and ever-evolving continent.