The Angolan artist has just launched a podcast with personalities from the cultural and business spheres to reflect on creativity, branding and the future of communication.
The producer and creative director Coréon Dú has recently unveiled the first episode of its new audiovisual project, The Revolution Will Be Televised. In this format, the artist will talk to various personalities from the cultural, creative and business spheres.
In this first episode, Coréon Dú invites designer and branding expert Carlos Coelho, in a meeting that addresses topics such as leadership, communication, the role of creativity in brands and the challenges facing industries today.
Throughout the episode, they reflect on the importance of ideas and the ability to adapt to change. As well as the impact that narratives and cultural projects can have on society.
"Creativity is a way of being in the world, not just a profession," Coelho says in the conversation.
During the conversation, Coelho talks about his experience in building and transforming brands. In this sense, he highlights the importance of understanding and knowing the story behind a project. He also talks about the collaboration between generations, through the exchange of experiences and new perspectives, which is fundamental to innovate and grow at a creative level.
According to Coelho, brands no longer communicate solely through one-off campaigns, but through a constant dialogue with the public, which requires a constant production of content.
With The Revolution Will Be TelevisedCoréon Dú inaugurates a space designed to generate dialogue and inspiration through conversations with figures who are transforming their own sectors, combining culture, thought and creativity.