Creativity has found in technology an ideal field to expand, experiment and reinvent itself. In today's cultural universe, where disciplines intersect and digital tools become more accessible, the relationship between the two is not only inevitable: it is profoundly transformative.
When imagination meets machine
Today, it is enough to write a sentence to generate a detailed image. You can compose songs with voices that mimic global artists or design cinematic scenes without a single camera turned on. Platforms such as Boomy The creation of music can now be done in a matter of minutes, and tools such as Runway and Midjourney have revolutionised visual design, giving anyone the ability to generate content at a surprisingly high technical level.
This openness has given way to new, more collaborative, hybrid and democratised art forms. It has also meant that access to creation no longer depends exclusively on having a large studio, equipment or traditional training.
Empowered creativity, but not dehumanised creativity.
But as the possibilities multiply, so do the questions: to what extent can a work generated by artificial intelligence be considered original? What happens when these tools draw on copyrighted styles or creations?
One of the recent cases that reignited this debate was the use of AI to generate Studio Ghibli-style portraits. The initiative, linked to an OpenAI feature, caused controversy for replicating the studio's visual style without its consent. Media outlets such as Fast Company y Business Insider highlighted how such practices jeopardise the rights of authors and the integrity of works of profound cultural value.
These dilemmas are not minor. Technology must not trample on ethics, nor dilute the identity of those who have spent years building creative universes from the human.
A future that combines the human and the digital with respect
Technology can be an immense ally in the creative process, as long as we do not forget that behind every work there is an intention, a story and a sensibility that AI cannot replicate. It is not a question of slowing down innovation, but of accompanying it with responsibility and awareness.
It is necessary to learn to use these tools judiciously, to understand where the data they use comes from, and to acknowledge - or better still, protect - authorship where appropriate. Creativity must not lose its soul on the road to automation.
At this crossroads between culture and technology, the real challenge is not only to create more, but to create better. With respect. With depth. With a voice of its own.